Super Lawyers Selection Process
OVERVIEW
In selecting attorneys for Super Lawyers, Law & Politics employs a rigorous, multiphase process. Peer nominations and evaluations are combined with third party research. Each candidate is evaluated on 12 indicators of peer recognition and professional achievement. Selections are made on an annual, state-by-state basis.
The objective is to create a credible, comprehensive and diverse listing of outstanding attorneys that can be used as a resource for attorneys and consumers searching for legal counsel.
The Super Lawyers selection process involves three basic steps: creation of the candidate pool; evaluation of candidates by the research department; and peer evaluation by practice area.
STEP ONE: CREATION OF THE CANDIDATE POOL
Lawyers enter the candidate pool by being formally nominated by a peer; identified by the research department in the “Star Search” process; or informally nominated.
Formal nominations
Once a year, Law & Politics invites lawyers in each state to nominate the top attorneys they’ve personally observed in action. Lawyers may nominate attorneys in their own firm, but these nominations count only if each in-firm nomination is matched by at least one out-firm nomination.
Each nomination carries a point value. An out-firm nomination has substantially greater point value than an in-firm nomination. Lawyers cannot nominate themselves, and must limit their nominations to others who practice in the same state.
Law & Politics’ procedures and database have several safeguards that prevent lawyers from “gaming” the system—for example, tracking who nominates whom. This helps detect any excessive “back-scratch” nominations (lawyers nominating each other) and “block nominations” (where members of the same law firm all cast identical nominations). Lawyers are also prohibited from engaging in “campaigning” or solicitation of nominations from other lawyers.
While important, the nomination phase is simply the first step in the process. It puts lawyers on the radar for further research and evaluation, and awards points in Law & Politics’ system. But the value of those points is limited so that no matter how many nominations one receives, it will not guarantee selection.
“Star Search” process
Law & Politics’ attorney-led research staff searches for lawyers who have attained certain honors, results or credentials, which indicate a high degree of peer recognition or professional competence—what is termed “Star Search Credentials.” For example, certification as a specialist in a particular area of practice, or admission to prestigious colleges or academies, e.g., The American College of Trial Lawyers. The staff identifies these Star Search Credentials by reviewing a proprietary listing of more than 150 database and online sources, as well as national and local legal trade publications.
Some of the attorneys found through Star Search may have been nominated. Law & Politics finds the types of lawyers who are often overlooked in the nomination process include lawyers with national litigation practices who rarely appear in the courts of their home jurisdiction; lawyers in smaller firms or from smaller communities; and lawyers practicing in less visible or highly specialized practice areas.
Informal nominations
Throughout the year, readers, clients and atttorneys who are not eligible to formally nominate (that is, actively licensed to practice in the same state as the nominee) send in names of lawyers that should be considered for inclusion. Though no points are awarded, Law & Politics adds these lawyers to the candidate pool for further research and evaluation.
STEP TWO: EVALUATION OF LAWYERS IN CANDIDATE POOL
Law & Politics’ research department evaluates each candidate based on these 12 indicators of peer recognition and professional achievement: verdicts and settlements; transactions; representative clients; experience; honors and awards; special licenses and certifications; position within law firm; bar and or other professional activity; pro bono and community service as a lawyer; scholarly lectures and writings; education and employment background; and other outstanding achievements.
These indicators are not treated equally; some have a higher maximum point value than others.
STEP THREE: PEER EVALUATION BY PRACTICE AREA
In this step, also known as the “blue ribbon review,” candidates are grouped according to their primary areas of practice. The candidates in each practice area with the highest point totals from steps one and two above are asked to serve on a blue ribbon panel. The panelists are then provided a list of candidates from their practice areas to review and rate on a scale of one to ten.
FINAL SELECTION
Candidates are grouped into four firm-size categories. Those with the highest point totals from each category are selected. This means solo and small firm lawyers are compared with other solo and small firm attorneys, and large firm lawyers compete with other large firm lawyers. Five percent of the total lawyers in the state are selected for inclusion in Super Lawyers.
BEFORE PUBLISHING
The research staff checks each candidate’s standing with the local licensing authority. Each candidate is asked to aver that they have never been subject to disciplinary or criminal proceedings.
Final Internet searches are performed on each candidate to ensure there are no outstanding matters that would reflect adversely on the lawyer. Law & Politics also contacts each lawyer to ensure accuracy of all published information.
PUBLICATION
The final published list represents no more than 5 percent of the lawyers in the state. The lists are published annually in state and regional editions of Super Lawyers magazines and in inserts and special advertising sections in leading city and regional magazines and newspapers. All attorneys selected for inclusion in Super Lawyers, regardless of year, can be found on superlawyers.com.
The Rising Stars selection process
The selection process for Rising Stars is the same as the Super Lawyers selection process except that: 1) to be eligible for inclusion in Rising Stars, a candidate must be either 40 years old or younger or in practice for ten years or less; 2) Candidates for Rising Stars do not go through step three above—peer evaluation by practice area. While up to five percent of the lawyers in the state are named to Super Lawyers, no more than 2.5 percent are named to the Rising Stars list.
Super Lawyers selection process deemed bona fide
Bar associations and courts across the country have recognized the legitimacy of the Super Lawyers selection process. Most recently, the New Jersey Supreme Court upheld the findings of a Special Master assigned by the court to, among other things, examine the details of the selection process. In his July 2008 report, the Special Master lauded the process, stating:
“Suffice to say, the selection procedures employed by Key Professional Media, Inc., are very sophisticated, comprehensive and complex.”
He also noted that it is clear from the record that Super Lawyers “is a comprehensive, good-faith and detailed attempt to produce a list of lawyers that have attained high peer recognition, meet ethical standards, and have demonstrated some degree of achievement in their field.”
In December 2006, Key Professional Media, Inc. retained Global Strategy Group (GSG), one of the nation’s leading market research and consulting firms, to provide an independent assessment of the Super Lawyers selection process. The GSG report concluded that the process is scientific and objective and went on to state:
“The broad range of sources used to obtain a large and representative nominee pool, the comprehensive data search on each candidate, the protocols used to evaluate nominees, the expert panel system, and the meticulous checks and balances built into the process ... leave little to chance or idiosyncratic influence.”
